After all, Threads is a newly created APP imitating Twitter. Many functions are immature or even missing, and the user experience will naturally not be very wonderful.

This makes it even more obvious that Weibo, which has been operating in China for many years, is capable of fighting.

Musk’s Twitter traffic restriction measures have become the direct reason for overseas

  artists to move to Weibo.

As for why Weibo? Instagram CEO Adam  HE Tuber Mosseri commented on Twitter in a conversation with American technology media The Verge: Twitter has an extremely strong and vibrant community, and the network effect is very strong.

On the Chinese-speaking Internet, Weibo   is such a powerful and dynamic community full of network effects. Weibo has been known as the "Chinese version of Twitter" since its "debut".

On May 25, Weibo released its first quarter financial report for 2023.

Data shows that Weibo’s total revenue in the first quarter was US$413.8 million, equivalent to approximately 2.85 billion yuan. Excluding exchange rate factors, total revenue fell 7% year-on-year. Net profit in the first quarter reached US$100.5 million, approximately RMB 692 million, compared with a net loss of US$67.5 million, approximately RMB 427 million in the same period last year, returning to profitability year-on-year.

In terms of users, as of the end of the first quarter, Weibo’s monthly active users reached 593 million, a net increase of 11 million year-on-year, and daily active users reached 255 million, a net increase of 3 million year-on-year. The proportion of monthly active users in the first quarter came from mobile terminals reached 95% .

Among them, 70% of active users are young people under the age of 30. Weibo’s younger user structure has become one of the keys to maintaining the platform’s vitality.

Weibo’s rich network ecosystem allows various types of overseas painters to have a market.

The first batch of overseas painters to come to Weibo may have "been interested in Weibo for a long time" and "so they started (using) Weibo."

But the efforts shown by Weibo operations are also obvious.

This includes, but is not limited to, paying attention to user emotional feedback and amending domestic painters in a timely manner, sparing no effort to extend olive branches to overseas painters, and even "accidentally injuring" domestic painters who have been

  active in Japan for a long time.

This is a hard-to-get fortune, if you don’t make it, who will make it...

3. The “original starting point” of the Internet

In addition to the attraction of Weibo, the Chinese Internet itself has a certain appeal to overseas users.

It is not difficult to see from the introductions of overseas artists that Chinese games such as MiHoYo's "Genshin Impact" and "Honkai Impact 3", Eagle Point Network's "Arknights", and "Azur Lane" have considerable influence overseas.

Artists can easily resonate with users on the Chinese Internet through these domestic games.

The emergence of overseas painters has restored the Chinese Internet to what it should have been.

In the exchanges between Chinese and Japanese netizens, they can have different eating habits and similar cultural lives. It turns out that it is not difficult to seek common ground while reserving differences on the Internet.

When Japanese painters introduce the "staple food + staple food" diet package, there will be no trolls below to ridicule other people's dietary concepts.

There is no one who "smashes the bowl while eating" and submits unsatisfactory paintings to the "Internet toilet" if they disagree with each other, causing online violence against the artist.

Most of the people in the front row of the comment section are expressing goodwill.

Some fans have added Weibo membership to the artist, so that there will be a member crown logo behind the artist's ID. When the painter asked why there is a crown, the answer in the comment area, "You are the king of painting," was like coaxing a child.

Teaching foreigners to learn Chinese has become one of the joys of many people.

However, if a Japanese painter actually writes authentic Chinese, the majority of netizens still have to sigh: What did you teach the neon people...

Retweets to praise other Chinese painters and respect the culture of the host country... So far, Weibo netizens can see full sincerity from overseas painters.

I hope the Internet can have more respect, more kindness, and more tolerance in this two-way process...

References:

Game Research Club: Artists who took refuge on Weibo from Twitter were taken back by Weibo again

IT Home: Sources say that Twitter refuses to pay Google Cloud bills, and the trust and safety team is affected.

Data: Tianyancha

Author: Lin Zhengyue, Editor: Yang Wu

Source public account: Those Things on the Internet (ID: hlw0823), dig deep into the brand story and explore business logic.

This article is published with the authorization of Renren is a product manager cooperative media@InternetThings. Reprinting without permission is prohibited.

The title picture is from Pixabay and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.